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Be “Yourself”

July 19, 2020 by Lee Kennedy Leave a Comment

If someone were to say this to you, what do you think they mean? I don’t know where the idea came from, but this concept jumped in my head months ago and never left. The question was posed, open-ended but persistent. I posted an initial thought on Facebook and got some cool replies. I mused […]

Rappelling vs Lowering: A Semi-Scientific Study

March 4, 2020 by Lee Kennedy 18 Comments

(first published 11/8/15, updated 3/4/20) Table of Contents Introduction What Are The Different Anchor Cleaning Methods? Detailed Steps For All Three Methods Step By Step Evaluation Major Risk Evaluation Major Risks for Lowering vs Rappelling Introduction Welcome! I wrote two different intros–one for those unfamiliar with anchor cleaning and those familiar with it. For those unfamiliar […]

“How’s work?”

February 7, 2020 by Lee Kennedy 2 Comments

For those of you finding this post looking for how to respond to the “How’s work?” question, here’s my thought. Don’t just do the typical “oh I’m so busy…” response that is self-serving and too general to be meaningful (see the post below for more thoughts on that). Instead, assume they’re actually interested in what’s […]

How To Fill An Import Range Function With Dynamic References

July 17, 2019 by Lee Kennedy 70 Comments

This post originally appeared on the Coalmarch blog in 2015 (Coalmarch is a former employer of mine). They were going to remove it, but asked if I wanted to move the post to my site. So I did! The following is the original blog post, with one new section at the end if you want […]

A few weeks ago, Nicholas Scalice from Earnworthy & The Growth Marketing Toolbox podcast messaged me and asked me if I wanted to be on his podcast again. I was excited because I had been on before (in 2017) and really enjoyed it! This time, he wanted to talk about tools and tactics for Ecommerce Analytics. We barely scratched the surface of all the things we could have talked about, but it was a great show. Here it is:

Growth Marketing Toolbox 166: Analytics Tools for Ecommerce

To The Last Three Years

January 1, 2018 by Lee Kennedy Leave a Comment

(This post is much more personal than my normal posts. It was a little scary to write and publish, but I’ve decided this vulnerability is a good thing. Maybe it will inspire you to embrace your own vulnerabilities. Cheers.) What makes someone stop blogging and what makes someone start again? I can tell you about […]

After learning about the Online Geniuses Slack channel, I was really excited to join them. It’s a great network of inbound/online/startup marketers and I use it daily to get ideas, help others, and connect with cool folks in the industry. On the OG channel, a guy named Nicholas Scalice was looking for someone to interview about Google Tag Manager, and we made a podcast about it!

Growth Marketing Toolbox 076: What is Google Tag Manager?

As a continuation of the previous post I wrote at Coalmarch about predicting seasonal website traffic, I wrote a post about the tool I’ve built based on that idea. We’re calling it LeadCast, and we take historical weather data and historical website traffic data and use it to predict your future traffic. Check it out!

Forecasting Your Leads With Leadcast

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