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SEO & Statistics: How Bayes’ Theorem Can Make Our Job Easier

September 28, 2014 by Lee Kennedy 1 Comment

Nate Silver, of 538 fame, is a big fan of Bayesian statistics. In his book The Signal and The Noise, he applies it to weather prediction, chess, poker, and politics, the financial collapse of 2008, stock trading, and terrorism. Basically, a bunch of subjects you thought you understood until he talks about them (he’s super […]

SEO for the Un-Savvy, Part 3: Intermediate Google Analytics Skills

July 15, 2014 by Lee Kennedy Leave a Comment

If you haven’t read the previous posts, check out Part 1 here and Part 2 here. Even if you have read them, I’d recommend going back and skimming them, as a bit of what’s in this post piggy backs on those. At this point, we’ve learned how to get Google Analytics (GA) and Google Webmaster […]

SEO for the Un-Savvy, Part 2: Basic Google Analytics Reports

March 10, 2014 by Lee Kennedy 6 Comments

This series is meant to help those who want to start doing SEO for their website, but have no idea where to start. If this is the first post you’re seeing, check out Part 1 for a better intro. Otherwise, let’s get moving. Congratulations! You should now have some good Google Analytics (GA) data on […]

SEO for the Un-Savvy, Part 1: Getting Started

February 15, 2014 by Lee Kennedy 4 Comments

If you own a small business, just keeping the thing running can be hard enough. Promoting it can be something you say “you’ll get to” when you have a slower day, but that never seems to happen. On the off chance you’ve had a second to look into some marketing options, you’ve probably heard of […]

Search Engines, Part 3 of 3: The Future of Search

February 3, 2013 by Lee Kennedy Leave a Comment

It’s been tough condensing an entire industry into a couple posts, but I’m mostly satisfied with Part 1 and Part 2. Let’s move on to Part 3, The Future Of Search. A quick recap: Google rose to become the leader in search through their backlink-focused algorithms. They crawl and index a huge portion of the web, and pull […]

Search Engines, Part 2 of 3: How Google Inc Works

December 9, 2012 by Lee Kennedy 2 Comments

Part 1 of this series talked about the history of search engines. It’s really interesting to me, but I work with them. Today, let’s talk about something more applicable to the average internet user: how they work and what that means for you. Google’s Loyal Customers You’re probably loyal to a certain search engine. Chances […]

Search Engines, Part 1 of 3: What Are They and Where Did They Come From?

November 4, 2012 by Lee Kennedy 1 Comment

After spending a couple evenings writing this, I’ve decided to split the full post into three segments. This one will be about the background behind search engines. I plan for the second one to be about how they currently work and how to optimize for them, and the third would be what they’re going to […]

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