This post originally appeared on the Coalmarch blog in 2015 (Coalmarch is a former employer of mine). They were going to remove it, but asked if I wanted to move the post to my site. So I did! The following is the original blog post, with one new section at the end if you want […]
A few weeks ago, Nicholas Scalice from Earnworthy & The Growth Marketing Toolbox podcast messaged me and asked me if I wanted to be on his podcast again. I was excited because I had been on before (in 2017) and really enjoyed it! This time, he wanted to talk about tools and tactics for Ecommerce Analytics. We barely scratched the surface of all the things we could have talked about, but it was a great show. Here it is:
After learning about the Online Geniuses Slack channel, I was really excited to join them. It’s a great network of inbound/online/startup marketers and I use it daily to get ideas, help others, and connect with cool folks in the industry. On the OG channel, a guy named Nicholas Scalice was looking for someone to interview about Google Tag Manager, and we made a podcast about it!
As a continuation of the previous post I wrote at Coalmarch about predicting seasonal website traffic, I wrote a post about the tool I’ve built based on that idea. We’re calling it LeadCast, and we take historical weather data and historical website traffic data and use it to predict your future traffic. Check it out!
The local marketing Meetup crowd is really solid in Raleigh. I’ve met some awesome people and made some great friends through the Raleigh SEO Meetup, Triangle Marketing Club Meetup, Beer and SEO Meetup, and a few smaller ones. I was honored when the guys at the Raleigh SEO Meetup asked me to present on Google Analytics–here is the Meetup link and my slideshare of the presentation!
A big focus of mine at Coalmarch has been building models of the lawn and pest control industries and using those models in the sales process to predict future traffic. Here’s a blog post I wrote about that process!
I had the opportunity to write a post for the BackOffice blog this month! BackOffice is a piece of human resources software that Coalmarch is creating, and we’re writing some fresh content for it with the goal of providing some helpful content for business owners.
My topic was a book-of-the-month post on E-Myth and how the E-Myth personalities relate to the Meyers-Briggs personalities. It was pretty interesting to discover the parallels!
I haven’t had a ton of free time to work on personal blog posts, but I did write another one for Coalmarch! This one is about finding a way around an Excel formula I’d been having trouble with.