This post originally appeared on the Coalmarch blog in 2015 (Coalmarch is a former employer of mine). They were going to remove it, but asked if I wanted to move the post to my site. So I did! The following is the original blog post, with one new section at the end if you want […]
I posted a follow up to my first blog post on Coalmarch! I go over how we finished our KPI tracking system and some of the challenges we experienced on the way.
Nate Silver, of 538 fame, is a big fan of Bayesian statistics. In his book The Signal and The Noise, he applies it to weather prediction, chess, poker, and politics, the financial collapse of 2008, stock trading, and terrorism. Basically, a bunch of subjects you thought you understood until he talks about them (he’s super […]
If you haven’t read the previous posts, check out Part 1 here and Part 2 here. Even if you have read them, I’d recommend going back and skimming them, as a bit of what’s in this post piggy backs on those. At this point, we’ve learned how to get Google Analytics (GA) and Google Webmaster […]
I have been playing with Google Tag Manager auto event variables a lot lately and haven’t seen a resource describing all the different Auto-Event Variable macro options. I wanted to write a quick post on what they all mean. If you want a longer explanation of what auto event variables are, here is the official […]
This series is meant to help those who want to start doing SEO for their website, but have no idea where to start. If this is the first post you’re seeing, check out Part 1 for a better intro. Otherwise, let’s get moving. Congratulations! You should now have some good Google Analytics (GA) data on […]
If you own a small business, just keeping the thing running can be hard enough. Promoting it can be something you say “you’ll get to” when you have a slower day, but that never seems to happen. On the off chance you’ve had a second to look into some marketing options, you’ve probably heard of […]
I’ve talked to a number of people that just don’t get Twitter. They say that it’s dumb, or that they don’t have anything to say, or that it doesn’t make sense. I don’t blame them–for years I thought the same thing. When I finally did join back in 2009, I didn’t tweet much and when […]