If you own a small business, just keeping the thing running can be hard enough. Promoting it can be something you say “you’ll get to” when you have a slower day, but that never seems to happen. On the off chance you’ve had a second to look into some marketing options, you’ve probably heard of […]
Bullish on the Bird: Why I’m Excited About Twitter
I’ve talked to a number of people that just don’t get Twitter. They say that it’s dumb, or that they don’t have anything to say, or that it doesn’t make sense. I don’t blame them–for years I thought the same thing. When I finally did join back in 2009, I didn’t tweet much and when […]
Anyone Can Make A Website: Here’s How!
The internet is full of super simple fun websites. So many are hilarious or beautiful or smart, and the basic ones are so easy to make. You can learn how to build a basic website in 30 minutes. For those not in internet fields, I wonder if that is common knowledge. Did you know you could publish […]
Ideas are Mortal
Today I was doing some research for work and was overcome with a weird feeling. It’s back-to-school time for the ungraduated among us, so my college experience has been on my mind, and I realized that the feeling I got was similar to the one I get when I think about college. Of course you […]
Don Draper vs Elon Musk: The 5 Things I’ve Learned from Mad Men
The “meeting” has changed in the past 50 years. This suddenly became clear to me the other day in a PPC meeting that followed a night of binge watching Mad Men. We were talking about clicks. Single clicks on Google ads. For like 30 minutes. I had this epiphany about how absurd that is. Don’t […]
Advanced Searching, Part 2: Text Modifiers and Site Modifiers
The first part of this series covered some intermediate level Google searching, such as filtering the Search Engine Results Pages (SERPs). This part is going to be a bit more advanced, teaching you to get advanced results by entering spiffy commands directly into the search bar. Let’s get right to it! Text Modifiers: “”, +, […]
Advanced Searching, Part 1: The OneBox and Custom Filtering
Thoughtful posts are great. Ones that summarize an industry or guess at the future. They make you go “huh…” or “what if….”, which is a great way to think. Opens up the mind, exposes you to new ideas. BUT, sometimes, I like the other type of post: an actionable, nuts and bolts piece. Something you […]
Who Should Blog and Why?
I’ve been kind of isolated on my site so far. I want to open it up a bit and start interacting with the rest of the community. One example of opening up is interacting with my fellow bloggers. In case you didn’t know, there are a couple really good bloggers here in NC. Most of […]