Triumphs of Experience: 5 Major Takeaways from an Incredible Study

Triumphs of Experience by George E. Vaillant is the latest book on the longest longitudinal study¬†of human development ever undertaken. The Grant Study, as it is informally called, started in 1938 and studied the lives of over 200 men that went to Harvard. This book, written in 2012, recapped the physical and emotional snapshots and […]

SEO & Statistics: How Bayes’ Theorem Can Make Our Job Easier

Nate Silver, of 538 fame, is a big fan of Bayesian statistics. In his book The Signal and The Noise, he applies it to weather prediction, chess, poker, and politics, the financial collapse of 2008, stock trading, and terrorism. Basically, a bunch of subjects you thought you understood until he talks about them (he’s super […]

Google Tag Manager Auto Event Variable Macros

I have been playing with Google Tag Manager auto event variables a lot lately and haven’t seen a resource describing all the different Auto-Event Variable macro options. I wanted to write a quick post on what they all mean. If you want a longer explanation of what auto event variables are, here is the official […]

I apologize for the delay in posts here everyone! I have a wedding in two weeks and have been busy preparing for that. FWIW, I plan to pick this up again in full force after the honeymoon.