As a continuation of the previous post I wrote at Coalmarch about predicting seasonal website traffic, I wrote a post about the tool I’ve built based on that idea. We’re calling it LeadCast, and we take historical weather data and historical website traffic data and use it to predict your future traffic. Check it out!
The local marketing Meetup crowd is really solid in Raleigh. I’ve met some awesome people and made some great friends through the Raleigh SEO Meetup, Triangle Marketing Club Meetup, Beer and SEO Meetup, and a few smaller ones. I was honored when the guys at the Raleigh SEO Meetup asked me to present on Google Analytics–here is the Meetup link and my slideshare of the presentation!
For a number of reasons, I’ve paused writing new posts on here. I have a few half-finished, but haven’t sat down and knocked them out. Hopefully I’ll finish one of them soon, but I will keep this page updated with other articles/podcasts/presentations in the meantime so you can know what I’m up to!
A big focus of mine at Coalmarch has been building models of the lawn and pest control industries and using those models in the sales process to predict future traffic. Here’s a blog post I wrote about that process!
I had the opportunity to write a post for the BackOffice blog this month! BackOffice is a piece of human resources software that Coalmarch is creating, and we’re writing some fresh content for it with the goal of providing some helpful content for business owners.
My topic was a book-of-the-month post on E-Myth and how the E-Myth personalities relate to the Meyers-Briggs personalities. It was pretty interesting to discover the parallels!
I haven’t had a ton of free time to work on personal blog posts, but I did write another one for Coalmarch! This one is about finding a way around an Excel formula I’d been having trouble with.
The Raleigh SEO Meetup is “the most successful SEO meetup in the United States”. They hold monthly meetings with a mix of small business owners, agency folk, and corporate employees in attendance, and focus on actionable advice instead of just theory. This is one of the reasons they’ve been doing so well. I was honored […]
I posted a follow up to my first blog post on Coalmarch! I go over how we finished our KPI tracking system and some of the challenges we experienced on the way.