Triumphs of Experience by George E. Vaillant is the latest book on the longest longitudinal study of human development ever undertaken. The Grant Study, as it is informally called, started in 1938 and studied the lives of over 200 men that went to Harvard. This book, written in 2012, recapped the physical and emotional snapshots and […]
SEO & Statistics: How Bayes’ Theorem Can Make Our Job Easier
Nate Silver, of 538 fame, is a big fan of Bayesian statistics. In his book The Signal and The Noise, he applies it to weather prediction, chess, poker, and politics, the financial collapse of 2008, stock trading, and terrorism. Basically, a bunch of subjects you thought you understood until he talks about them (he’s super […]
I just posted my first blog post on the Coalmarch website! It outlines some research we’ve been doing into a new management process. Check it out here:
Ownership Thinking in Action: Defining & Tracking KPIs, Part 1
SEO for the Un-Savvy, Part 3: Intermediate Google Analytics Skills
If you haven’t read the previous posts, check out Part 1 here and Part 2 here. Even if you have read them, I’d recommend going back and skimming them, as a bit of what’s in this post piggy backs on those. At this point, we’ve learned how to get Google Analytics (GA) and Google Webmaster […]
Google Tag Manager Auto Event Variable Macros
I have been playing with Google Tag Manager auto event variables a lot lately and haven’t seen a resource describing all the different Auto-Event Variable macro options. I wanted to write a quick post on what they all mean. If you want a longer explanation of what auto event variables are, here is the official […]
I apologize for the delay in posts here everyone! I have a wedding in two weeks and have been busy preparing for that. FWIW, I plan to pick this up again in full force after the honeymoon.
SEO for the Un-Savvy, Part 2: Basic Google Analytics Reports
This series is meant to help those who want to start doing SEO for their website, but have no idea where to start. If this is the first post you’re seeing, check out Part 1 for a better intro. Otherwise, let’s get moving. Congratulations! You should now have some good Google Analytics (GA) data on […]
SEO for the Un-Savvy, Part 1: Getting Started
If you own a small business, just keeping the thing running can be hard enough. Promoting it can be something you say “you’ll get to” when you have a slower day, but that never seems to happen. On the off chance you’ve had a second to look into some marketing options, you’ve probably heard of […]